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Mad works in Social Media and Creative Content Marketing and holds a BA in Fiction Writing from Columbia College Chicago. After nearly twenty years of being ruled by time clocks and corporate structures, Mad returned to her creative roots by both developing and managing short-form vertical video creation for brands like EFNOTE Drums, Artesia Pro, WNDR Museum, and Kurzweil Keyboards.

 

In addition to full-time content management, she's developed her own creative online presence with her original series Hell Hound & Mortal. Supplemental content exploring topics as wide-ranging as religious deconstruction and internalized misogyny to brand partnerships with alternative companies are all on full display through her burgeoning presence as a "Sinfluencer." Her social accounts collectively reached nearly 200,000 followers in 3 months with views across platforms totaling just shy of 10 million.

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On top of her work in writing and videography, Mad is a contralto vocalist and a lifelong musician. Her first partnership project debuts Fall of 2025.  

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Rebuking the concept that creatives are only successful when they pick a lane and stay in it, Mad deeply believes that interdisciplinary mediums can push the boundaries of what it means to "niche down." She is determined to continue crafting a wide-ranging career in the arts that allows all of her talents to shine in turn and encourage others to question what is possible.

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She lives in San Diego and is probably editing a video right now.